MEDIA- Just means the different ways of communicating information or messages, including audio (hear it), visual (see it) , audio-visual (hear it & see it), print, and electronic means.
EXAMPLES: books, journals, magazines, manuals, newspapers, electronic products like DVDs, smart phones, mobile devices, Web sites, television....anything that passes on information.
5 Key Questions
1. Who created this message/information?
2. What creative techniques are used to attract my attention?
3. How might different people understand this message differently from me?
4. Whose points of view are represented in; or missing from, this message?
5. Why is this message being sent?
2. What creative techniques are used to attract my attention?
3. How might different people understand this message differently from me?
4. Whose points of view are represented in; or missing from, this message?
5. Why is this message being sent?
Media Smart ~ Investigating Advertising Tricks
Click here to go to the Media Smart Website and explore how advertisements use techniques to get your attention.
1- Do the "Food Advertising Tricks"
2- Then do the 'What's in an Ad?"
3- Next , do the "Be the Ad Detective"
4- Now click here and play the CoCo AdverSmarts game
Be sure to read and think about the information provided.
When you are finished,
Commercial 1- click here
Commercial 2- click here
Commercial 3- click here
After viewing these commercials, use the guiding questions to analyze them. Do a paragraph report for each commercial.
Then find an appropriate commercial of your choice to report on.
1- Do the "Food Advertising Tricks"
2- Then do the 'What's in an Ad?"
3- Next , do the "Be the Ad Detective"
4- Now click here and play the CoCo AdverSmarts game
Be sure to read and think about the information provided.
When you are finished,
Commercial 1- click here
Commercial 2- click here
Commercial 3- click here
After viewing these commercials, use the guiding questions to analyze them. Do a paragraph report for each commercial.
Then find an appropriate commercial of your choice to report on.